Peggy Lin

Peggy Lin is a highly experienced performance and growth marketer with a strong background in leading media planning and buying teams for over 19 years.

Peggy's career commenced in Paid Search and evolved into overseeing omni-channel executions, notably spearheading successful product launches resulting in $1BM in sales within three days of release.

Having served as the Senior Vice President (SVP) of Resolute Digital, Peggy doubled her paid team's revenue across 90 brands and 120 active campaigns. She played a pivotal role in expanding agency capabilities, leading to significant growth and the acquisition of new accounts such as Ericsson and Vertex Pharmaceuticals.

Currently, as a Marketing Consultant, Peggy focuses on assisting brands in enhancing their growth through the development of effective go-to-market strategies and the management of various marketing channels such as email and social media.

Peggy Lin is affiliated with various organizations, having held key roles such as Co-Founder & Chief Marketing Officer (CMO) at SunDog Pets, Managing Director of Partnerships at Jump 450, Head of Marketing at Mindwell Labs, Inc., SVP of Media at Resolute Digital, Vice President at MediaLink, Group Director of Sales Strategy at LIN Digital, Group Media Director at MODCo Media, Associate Media Director at Moxie, Associate Media Director at Draftfcb, Senior Manager of Digital Planning at Alloy Media + Marketing, New Media Specialist at DigitalGrit, and Campaign Manager at Miva, Inc.

Peggy Lin graduated with a Bachelor of Science degree in Marketing from Rutgers Business School.