Muhammad Karim

Muhammad Karim is a seasoned professional at the convergence of products, content, and digital media, with a mission to reshape perspectives and foster change through effective marketing and new media strategies.

With a strong foundation gained from classical training at Unilever and a diverse background spanning FMCG and Media industries, Muhammad excels in product and content innovation, marketing strategy, and project leadership.

Renowned as a Digital Champion within his teams, Muhammad possesses a deep-rooted passion for all things digital and boasts extensive experience in marketing across various platforms such as SEM, Display, Programmatic, and Social Media.

His keen interest lies in driving innovation through content marketing, particularly focusing on video content, and he thrives on nurturing high-performing and contented teams by prioritizing individual growth and development.

A sought-after speaker at marketing and digital events in the UK and the Middle East, Muhammad Karim actively contributes to industry thought leadership.

Muhammad's academic background includes a Bcom in Marketing and Information Systems from the University of the Witwatersrand, as well as a Bcom (Honours) in Marketing from the University of South Africa/Universiteit van Suid-Afrika.

His extensive professional journey includes roles as Head of Audience Growth at TRT World, Marketing Manager at BBC, Global Senior Brand Manager at AB World Foods Ltd, Senior Brand Manager at MARS Chocolate UK, and various significant positions at Unilever.