DyShaun Muhammad is a purpose-driven marketer who has made a significant impact in the industry through his expertise in brand strategy development, digital marketing, and integrated consumer plans. With a proven track record of driving top and bottom-line results across global markets, Muhammad has been a key player in shaping the success of both high-investment brands and smaller businesses.

Muhammad's accomplishments include his role in defining the new brand strategy and identity for Uber Eats, a rapid-growth category disruptor. Through his efforts, the brand achieved double-digit increases in unaided brand awareness across APAC, EMEA, LATAM, and US/Canada. Muhammad's ability to demystify complex strategies and leverage the marketing mix has earned him a reputation for pioneering big ideas and delivering creative solutions for key legacy brands at industry leader, General Mills.

One of Muhammad's strengths lies in his entrepreneurialism, as he successfully built a start-up venture from scratch into a 7-figure global company. His expertise in developing and acquiring strategic private label manufacturing partnerships with major national retailers was instrumental in the venture's success.

Throughout his career, Muhammad has demonstrated a commitment to staying ahead of the curve in the marketing industry. He has been recognized by the Association of National Advertisers as a member of the Chief Marketing Officer Roundtable and is a graduate of the prestigious Cannes Lions CMO Accelerator Program.

With specialties in brand strategy development and renovation, digital marketing, shopper marketing, retail strategy, consumer insight development, integrated marketing campaigns, digital media, consumer research, product innovation, and go-to-market strategy, Muhammad brings a holistic approach to his work. His ability to navigate complex challenges and produce innovative solutions has made him a sought-after marketer in the industry.