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Moritz Wasserek
CEO & Co-Founder - IROIN® Influencer Marketing Suite
Professional Background
Moritz Wasserek is a dynamic entrepreneur and tech innovator, recognized for his exceptional contributions to the field of influencer marketing. As the CEO and Co-Founder of IROIN®, Europe’s leading Influencer Marketing Suite, Moritz has leveraged his extensive experience in digital media, marketing technology, and business development to create a powerful software solution that empowers businesses of all sizes around the globe. The platform offers a comprehensive workflow for influencer marketing, reflecting Moritz’s vision of making the influencer ecosystem more accessible and efficient for brands aiming to harness the power of social media influencers.
Before launching IROIN®, Moritz’s career was marked by a series of progressive roles that honed his expertise in digital content and marketing strategy. He served as a Partner at What!Accelerator GmbH, where he played a pivotal role in mentoring and supporting startups, fostering innovation, and driving growth in the technology sector. This experience provided him with invaluable insights into the challenges and opportunities faced by emerging businesses in the ever-evolving digital landscape.
Prior to his strategic role at What!Accelerator, Moritz embarked on his professional journey at Funke Mediengruppe GmbH & Co. KGaA, where he worked as a Product Manager for Digital, Paid Content. In this capacity, he managed the development and execution of digital content strategies that enhanced audience engagement and maximized revenue potential for the organization. His experience in this role was instrumental in cultivating a deep understanding of digital product management and the intricacies of monetizing content in a competitive market.
In the earlier stage of his career, Moritz gained foundational experience as a Business Development Assistant at Holtzbrinck Publishing Group. This role allowed him to explore business development strategies that would later inform his approach to scaling successful ventures, further igniting his passion for innovation within the publishing and media industries.
Education and Achievements
While specific details of Moritz’s educational background are not provided, his professional journey clearly demonstrates a strong commitment to continuous learning and development. Through his work across various organizations, he has cultivated a skill set that combines strategic thinking, technical acumen, and a keen understanding of market trends and consumer behavior.
Moritz’s achievements extend beyond his roles at various companies. He has positioned IROIN® at the forefront of influencer marketing technology, enabling countless brands to effectively connect with their target audiences through authentic and impactful influencer partnerships. His leadership has not only driven the success of IROIN® but has also set a benchmark for excellence in the industry.
In recognition of his contributions, Moritz has garnered respect and affection within the digital marketing community, where he is known for his collaborative approach and innovative spirit. His work is characterized by a commitment to driving measurable results and creating meaningful connections between brands and influencers.
Achievements
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Leadership at IROIN®: As the Co-Founder and CEO of IROIN®, Moritz has built a leading platform that revolutionizes influencer marketing across Europe and beyond. The IROIN® suite is celebrated for its user-friendly interface and sophisticated technology, positioning it as the go-to solution for brands looking to engage with influencers effectively.
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Partnership Ventures: Moritz’s time at What!Accelerator GmbH not only enriched his entrepreneurial acumen but also allowed him to foster partnerships that support burgeoning tech startups. His efforts have contributed to a vibrant ecosystem that encourages growth and innovation.
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Product Development Expertise: His role as Product Manager at Funke Mediengruppe has equipped him with a nuanced understanding of digital content strategies, leading to successful product launches that enhanced user experiences and delivered value to customers.
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Foundational Experience in Business Development: From his early days at Holtzbrinck Publishing Group, Moritz laid the groundwork for his future successes in business development, enabling him to identify key growth opportunities and drive strategic initiatives.
Moritz Wasserek’s journey reflects his dedication to innovation in the digital marketing realm and exemplifies how technology can be harnessed to create impactful marketing solutions. His leadership continues to inspire others in the industry, and his insights are highly sought after by aspiring entrepreneurs and established businesses alike. Moritz's work not only advances his company but also pushes the boundaries of influencer marketing, ensuring that brands can communicate authentically and effectively with their audiences.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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