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Moriah Lark
Associate Manager, Global Partnerships at National Basketball Association (NBA)
Moriah Lark is currently the Associate Manager of Global Partnerships at the National Basketball Association (NBA). With over 10 years of experience in sports and entertainment marketing, she has developed a strong background in brand strategy and creative storytelling. Lark is passionate about helping brands effectively communicate their messages to target audiences across various platforms.12
In her role at the NBA, Lark has been involved in significant partnership deals, including a notable collaboration with Beats, where she played a key role in integrating the brand within the NBA's ecosystem. She has expressed excitement about working with other major brands such as Kia and Express, particularly around high-profile events like the NBA Tip-Off and All-Star Weekend.1
Lark is also an advocate for diversity and inclusion within the sports industry. She has participated in initiatives like the NBA HBCU Fellowship program, which aims to provide career development opportunities for students from Historically Black Colleges and Universities (HBCUs). During her involvement, she emphasized the importance of building professional skills that can drive change within the industry.34
Her educational background includes a degree from Hampton University, and she is active in networking communities such as Minorities in Sports, which supports underrepresented individuals in the sports business.56