Harrison Laifer

Based on the available information, it appears that the query contains outdated or incorrect information about Harrison Laifer's current position. Harrison Laifer is not currently an Associate Manager of Merchandising Partnerships at the National Basketball Association (NBA). Instead, his career has progressed significantly since then.

Harrison Laifer is currently a Director of Sponsorship Strategy at New York Life Insurance Company.3 He started this position relatively recently, as indicated by his LinkedIn post announcing the new role. Prior to this, he held the position of Sr. Manager of Sponsorship Digital Activation, likely at the same company.2

Laifer's professional background includes:

Career Highlights

• Current Role: Director, Sponsorship Strategy at New York Life Insurance Company
• Previous Role: Sr. Manager of Sponsorship Digital Activation
• Areas of Expertise: Sports Marketing, Partnership Management, Sponsorship Activation, Brand Growth1

Education and Additional Information

• Laifer has an educational background from UCLA and Harvard2
• He is a former professional basketball player2

Industry Involvement

Harrison Laifer appears to be actively involved in the sports marketing and sponsorship industry:

• He participates in industry events such as the NBA Team Retail Summit5
• Laifer engages with content related to sports partnerships, including Major League Baseball (MLB)6
• He has been involved in leadership webinars focusing on topics relevant to his field4

While his past association with the NBA is mentioned in one of his posts, it's clear that Harrison Laifer's career has evolved beyond his previous role at the NBA, and he is now in a senior position in the sponsorship and marketing field at New York Life Insurance Company.