Molly Schweickert

Molly Schweickert is the Vice President of Marketing at Black Rifle Coffee Company (BRCC), a veteran-owned coffee brand known for its commitment to supporting the military and first responders. In her role, she has been instrumental in developing innovative marketing campaigns that resonate with the company's mission and community.

Professional Background

• Current Position: VP of Marketing at Black Rifle Coffee Company.
• Previous Experience: She has also worked as a marketing consultant through her own firm, Schweickert Consulting, LLC, and held various leadership roles in marketing prior to joining BRCC.

Contributions at Black Rifle Coffee Company

Molly has been involved in several notable campaigns:

• Tactisquatch Campaign: Launched in October 2021, this campaign aimed to engage customers through a gamified experience that combined physical and digital interactions, enhancing the coffee-drinking experience with community involvement.12
• Front Lines of Service Campaign: In May 2021, she led efforts to honor first responders by spotlighting local heroes and donating proceeds to support organizations that assist these individuals.2

Marketing Philosophy

Molly emphasizes creativity and community engagement in her marketing strategies. She believes in transforming ordinary experiences into extraordinary ones, aligning with BRCC's mission to serve those who serve.1

Personal Insights

Molly Schweickert is recognized for her leadership skills and ability to connect with consumers on a personal level, fostering a sense of community around the brand. Her work reflects a deep commitment to the values of service and patriotism that are central to Black Rifle Coffee Company.

For more details about her professional journey, you can find her LinkedIn profile under the username molly-schweickert.3