Molly Laufer

Molly Laufer is an experienced growth marketing consultant with over a decade of customer acquisition experience in the consumer tech and startup sectors. She is the founder and current consultant at Laufer Direct, her own growth marketing consultancy firm.

Professional Background

Laufer's career path is diverse and impressive:

Military Service:: She began her career as a Surface Warfare Officer in the U.S. Navy, serving for four years and deploying in support of Operation Iraqi Freedom and Operation Enduring Freedom.1

Education:: Laufer studied Foreign Affairs and Russian at the University of Virginia.

Marketing Career::

• She started in the tech world at NatureBox, a DTC subscription snack company, where she was the first employee and scaled multiple customer acquisition channels.1
• Laufer then worked as Director of Offline Marketing at HomeLight, managing TV, radio, out-of-home, and brand sponsorship media placements.1
• She also served as Director of Client Strategy at Oxford Road, a performance marketing advertising agency.1

Expertise

Laufer specializes in:

• Offline marketing channels, including linear & connected TV, audio (podcast, streaming, terrestrial, and satellite), direct mail, and out-of-home advertising.
• Managing large-scale media campaigns to drive efficient customer acquisition.1
• Scaling companies' marketing efforts beyond digital channels into emerging and offline marketing channels.

Personal

Molly Laufer lives in Alameda with her husband and daughter.1 Her transition from military service to the tech startup world has been featured on podcasts such as Behind the Uniform and Success Vets.1

Colleagues describe Laufer as meticulous, creative, and always open to conversation, with one recommending that brands should "run, not walk, to work with Molly".2