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    Molly Laufer

    Growth Marketing Consultant | Offline Media Strategy

    Molly Laufer is an experienced growth marketing consultant with over a decade of customer acquisition experience in the consumer tech and startup sectors. She is the founder and current consultant at Laufer Direct, her own growth marketing consultancy firm.

    Professional Background

    Laufer's career path is diverse and impressive:

    Military Service:: She began her career as a Surface Warfare Officer in the U.S. Navy, serving for four years and deploying in support of Operation Iraqi Freedom and Operation Enduring Freedom.1

    Education:: Laufer studied Foreign Affairs and Russian at the University of Virginia.

    Marketing Career::

    • She started in the tech world at NatureBox, a DTC subscription snack company, where she was the first employee and scaled multiple customer acquisition channels.1
    • Laufer then worked as Director of Offline Marketing at HomeLight, managing TV, radio, out-of-home, and brand sponsorship media placements.1
    • She also served as Director of Client Strategy at Oxford Road, a performance marketing advertising agency.1

    Expertise

    Laufer specializes in:

    • Offline marketing channels, including linear & connected TV, audio (podcast, streaming, terrestrial, and satellite), direct mail, and out-of-home advertising.
    • Managing large-scale media campaigns to drive efficient customer acquisition.1
    • Scaling companies' marketing efforts beyond digital channels into emerging and offline marketing channels.

    Personal

    Molly Laufer lives in Alameda with her husband and daughter.1 Her transition from military service to the tech startup world has been featured on podcasts such as Behind the Uniform and Success Vets.1

    Colleagues describe Laufer as meticulous, creative, and always open to conversation, with one recommending that brands should "run, not walk, to work with Molly".2

    Highlights

    Aug 2 · robertwalters.us
    Career Life Stories: Molly Laufer, Director of Offline Marketing ...
    Jan 6 · Task & Purpose
    5 Things No One Tells You About Getting Out Of The Military - Task & Purpose

    Related Questions

    What are some of Molly Laufer's most successful customer acquisition campaigns?
    How did Molly Laufer transition from the military to a career in marketing?
    What makes Molly Laufer's approach to offline marketing unique?
    Can you share examples of Molly Laufer's work at NatureBox?
    What are the key strategies Molly Laufer uses for TV and radio advertising?
    Molly Laufer
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    Location

    San Francisco, California, United States
    Location