Moin "Brown Elk" "Brown Elk" Rahman

Innovation Strategist and Human Factors Expert

Moin "Brown Elk" Rahman is an experienced innovation strategist currently working at State Farm Mutual Auto Insurance in Atlanta, Georgia. With over 30 years of industry experience, he specializes in developing business strategies and applying methodologies such as lean start-up and Design Thinking to innovate products for emerging transportation platforms, including autonomous vehicles and Mobility as a Service (MaaS) solutions.

Professional Experience

Position: Innovation Strategist, Research Lead, and Intrapreneur at State Farm Mutual Auto Ins (April 2016 - Present)

In this role, Rahman leads user experience research and app development as part of State Farm's digital transformation efforts. He has been instrumental in redesigning key mobile applications and telematics products, leveraging technologies like NLP, machine learning, and IoT to enhance services such as underwriting and risk management.
Strategist & Master Coach at HVHF Sciences 3.0 (April 2011 - Present)

Rahman also focuses on human performance and innovation coaching, drawing insights from various disciplines, including Stoic philosophy and indigenous wisdom.
Visiting Lecturer at the University of Central Florida (August 2005 - July 2008)

He conducted seminars on applied human factors for graduate students, contributing to the academic field as well.

Contributions and Philosophy

Rahman emphasizes fostering an innovation culture within organizations and mentoring start-up teams on customer discovery and business model development. His work also involves exploring emerging technologies and identifying investment opportunities for State Farm Ventures.

His approach integrates a holistic view of human flourishing, considering various dimensions of human experience, which informs his coaching and mentoring practices.1

Experience

Innovation Strategist, Research Lead and Intrapreneur at State Farm Mutual Auto Ins (April 2016 - Present)

Strategist & Master Coach at HVHF Sciences 3.0 (April 2011 - Present), Principal Scientist at Motorola Solutions (August 1999 - July 2011); Visiting Lecturer at University of Central Florida (August 2005 - July 2008); Corporate Head - Human Factors at Aeroquip-Vickers, Inc. (June 1996 - June 1999)

Education

MS in Human Factors Sciences, Industrial Engineering from University at Buffalo (1993 - 1995); B.E. in Mechanical Engineering from PSG College of Technology (1983 - 1987)