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Mohit Yadav
Co-Founder at Minimalist
Mohit Yadav is the co-founder and CEO of Minimalist, a direct-to-consumer (D2C) skincare brand launched in October 2020. The brand focuses on transparency and efficacy in its product offerings, emphasizing science-based formulations. Yadav's entrepreneurial journey includes co-founding other ventures, such as the kidswear brand MangoStreet and a hair products company named Freewill.12
Minimalist has rapidly expanded its product portfolio to 42 items, covering skin, hair, and bath & body care. Yadav advocates for a customer-first approach, prioritizing product effectiveness and transparency in ingredient sourcing and benefits. He believes that the current market in India presents significant opportunities for growth in the beauty and personal care sector, despite challenges such as low per capita spending compared to other countries.123
Yadav's vision for Minimalist includes a commitment to continuous innovation and responding to consumer feedback, which has led to product enhancements and new launches. His focus on data-backed transparency aims to educate consumers about skincare, moving beyond traditional marketing tactics.23
