Bettina Huang

Bettina Huang is the Executive Chairman and Co-founder of Platform, a company she launched in 2021 in partnership with David Zwirner Gallery.13 Platform is an artist-driven brand that sells new one-of-a-kind artworks, limited editions, and exclusive artist collaborations.1

Huang has a diverse background in entrepreneurship, e-commerce, and art:

1. Education: She received her B.A. from Brown University with a major in the History of Art and her M.B.A. from New York University Leonard N. Stern School of Business.1

2. Professional experience: Huang has over a decade of entrepreneurial and start-up experience, having held leadership roles at e-commerce companies such as Fab.com and Quidsi (an Amazon subsidiary).15

3. Art industry: She began her career at Christie's, which sparked her passion for making art more accessible.25

4. Platform: Huang co-founded Platform in 2020 with the goal of connecting contemporary art and artists to a broader audience of digital-first consumers.13 The company operates as an online marketplace for art, offering curated monthly selections from partner galleries.4

5. Current role: As of February 2025, Huang serves as the Executive Chairman of Platform, focusing on strategy, operations, and technology.13

Huang's vision for Platform is to make the art world more accessible and less exclusive, combining her expertise in e-commerce with her passion for art.25 Under her leadership, Platform has expanded beyond online sales to include educational initiatives, events, and even a Chelsea Art Fair.4