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    Bettina Huang

    Executive Chairman & Co-founder

    Bettina Huang is the Executive Chairman and Co-founder of Platform, a company she launched in 2021 in partnership with David Zwirner Gallery.13 Platform is an artist-driven brand that sells new one-of-a-kind artworks, limited editions, and exclusive artist collaborations.1

    Huang has a diverse background in entrepreneurship, e-commerce, and art:

    1. Education: She received her B.A. from Brown University with a major in the History of Art and her M.B.A. from New York University Leonard N. Stern School of Business.1

    2. Professional experience: Huang has over a decade of entrepreneurial and start-up experience, having held leadership roles at e-commerce companies such as Fab.com and Quidsi (an Amazon subsidiary).15

    3. Art industry: She began her career at Christie's, which sparked her passion for making art more accessible.25

    4. Platform: Huang co-founded Platform in 2020 with the goal of connecting contemporary art and artists to a broader audience of digital-first consumers.13 The company operates as an online marketplace for art, offering curated monthly selections from partner galleries.4

    5. Current role: As of February 2025, Huang serves as the Executive Chairman of Platform, focusing on strategy, operations, and technology.13

    Huang's vision for Platform is to make the art world more accessible and less exclusive, combining her expertise in e-commerce with her passion for art.25 Under her leadership, Platform has expanded beyond online sales to include educational initiatives, events, and even a Chelsea Art Fair.4

    Highlights

    Jan 17 · facebook.com
    De La Salle Academy - As we celebrate our 40th year ... - Facebook
    De La Salle Academy - As we celebrate our 40th year ... - Facebook
    Nov 12 · observer.com
    Online Marketplace Platform Is Launching an Art Fair | Observer
    Nov 29 · instagram.com
    In a recent alumni profile, Bettina Huang (MBA '12) shares her ...
    In a recent alumni profile, Bettina Huang (MBA '12) shares her ...
    Oct 4 · stern.nyu.edu
    Creating the Next Luxury Brand–Powered by Artists - NYU Stern
    Creating the Next Luxury Brand–Powered by Artists - NYU Stern
    Jan 20 · neuehouse.com
    Bettina Huang - NeueHouse
    Bettina Huang - NeueHouse

    Related Questions

    What inspired Bettina Huang to transition from the art world to e-commerce and back to art?
    How did Bettina Huang's experience at Christie's influence her later career?
    What challenges did Bettina Huang face when launching Platform?
    How does Platform aim to disrupt the traditional art market?
    What role did David Zwirner play in the creation of Platform?
    Bettina Huang
    Bettina Huang, photo 1
    Bettina Huang, photo 2
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    Location

    New York City Metropolitan Area