Mirtta Wu

Mirtta Wu is a Senior Product Manager at SIXT, a European premium car rental company.12 Here are some key details about her background and career transition:

Professional Background

• Current Role: Senior Product Manager at SIXT2
• Previous Experience: Marketing professional in the consumer goods industry1
• Years of Experience: 5 years (prior to transitioning to product management)1

Education

• Master's degree in Market Research and Consumer Behavior1

Career Transition

Mirtta successfully transitioned from marketing to product management in the tech industry. She participated in the Product Manager Accelerator program led by Dr. Nancy Li, which helped her make this career change.1

Key Achievements

• Successfully transitioned from consumer goods to tech product management
• Landed a product manager role at SIXT, a leading European car rental company
• Developed skills in digital product development and product sense

Skills and Expertise

• Product management
• Market research
• Consumer behavior
• Digital product development
• Interview skills for product management roles

Mirtta's story is an example of a successful mid-career transition into product management, demonstrating that it's possible to move into tech product roles even without an engineering background.1