Cynthia Plotch

Cynthia Plotch is a prominent entrepreneur and the co-founder of Stix, a company focused on women's health, particularly in the areas of vaginal and reproductive health. Founded in 2019 alongside Jamie Norwood, Stix aims to provide discreet and accessible health solutions for women, addressing issues such as fertility, pregnancy, and common infections like UTIs and yeast infections. The brand emphasizes an education-first approach to commerce, aiming to empower women with the knowledge they need to make informed health decisions.13

Background and Education

Cynthia Plotch graduated Summa Cum Laude from the University of Pennsylvania with a Bachelor's degree in Economics in 2015. Prior to founding Stix, she gained valuable experience through various roles, including Director of Markets at Hungry Harvest and positions at SnipSnap, where she managed marketing and analytics.23

Career at Stix

Under Cynthia's leadership, Stix has quickly established itself as a trusted name in women's health. The company began with a direct-to-consumer pregnancy test and has since expanded its product line significantly. Cynthia's vision is not only to disrupt the $40 billion women's health industry but also to create a brand that prioritizes comfort and trust.14

Recognition

Cynthia has been recognized for her contributions to entrepreneurship and women's health. She was featured on Inc.'s 2023 Female Founders 200 List, highlighting her impact in the industry.45

Personal Interests

In her personal life, Cynthia enjoys spending time with family and friends, engaging in activities like running, swimming, yoga, and reading. She values resilience as a key attribute for successful entrepreneurship, emphasizing the importance of self-care during the demanding journey of founding a company.123