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Miriam Yoo
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Miriam Yoo is the founder and owner of Flask & Field, a specialty retail shop in Los Angeles, California. Here are some key details about her:
Professional Background
Miriam Yoo transitioned from a career in law to entrepreneurship. She practiced as an entertainment attorney for nine years before founding Flask & Field.12 Her legal experience includes working at Ziffren Brittenham, LLP, where she was employed from June 2013.2
Flask & Field
Miriam founded Flask & Field in November 2016.2 The business specializes in:
- Natural wines
- Craft spirits
- Bespoke gift sets
Flask & Field is a minority-owned business that aims to encourage enjoyment in daily life through its products.1 The company also operates a wine club where 5% of proceeds go to social justice initiatives and organizations.1
Entrepreneurial Journey
Starting Flask & Field was challenging for Miriam. Some notable aspects of her journey include:
- The process of obtaining alcohol licenses and permits took about two years.1
- The COVID-19 pandemic presented additional challenges, forcing the business to adapt and innovate.1
- Flask & Field now offers virtual tasting events, cocktail making kits, and beer tasting kits as part of their pandemic-era offerings.1
Personal Interests
Miriam describes herself as a lover of wine, spirits, and lifestyle goods. She combined her passion for these products with her entrepreneurial spirit to create Flask & Field.1
Miriam Yoo's transition from law to retail entrepreneurship showcases her adaptability and determination in pursuing her passions and creating a unique business in the competitive Los Angeles market.
