Miriam 米粒

Miriam Theobald 米粒 is the COO and Co-Founder of DONGXii, a digital service builder specializing in market entries to China. With a focus on building digital solutions for the Chinese market, the company covers everything from ideation to product launch. Miriam frequently speaks on various topics like China market entry, business innovation, Chinese social media, influencer marketing, cross-border e-commerce, WeChat mini programs, and female entrepreneurship. Her expertise lies in fundamentals of market entry to China, digital workforce in China for customer-centric product development, and product/service/business design. Miriam's educational background includes a Master's degree in MA Cities, Human Geography from Kings College London, and a Bachelor of Arts in Asian Studies and Management/Chinese from Fachhochschule Konstanz. She also studied Chinese at 南京大学 and 北京语言大学. Miriam has held various roles in different organizations, such as COO at Things move China GmbH, External Lecturer at BiTS Hochschule, and Co-Founder at Things move China GmbH, among others.