Michelle Bryne

A strategic leader with a passion for helping organisations manage their reputation to maximise their potential.

Michelle Bryne is the Head of Strategic Communication at the Essential Services Commission (ESC) in Victoria, Australia. In her role, she oversees both external and internal communication, digital and social media strategies, as well as media and issues management.1 3

Professional Background

Bryne has a strong focus on improving organizational reputation through effective communication strategies. She emphasizes that reputation is not solely the responsibility of the communications team; rather, it is built through every interaction stakeholders have with the organization.1 Under her leadership, the ESC has developed a comprehensive communication strategy aimed at enhancing stakeholder engagement and organizational transparency.

Key Initiatives

Reputation Management: Bryne advocates for an organization-wide approach to reputation management, which includes training staff in effective communication practices and establishing clear standards for content creation.1
Stakeholder Engagement: She has implemented a stakeholder engagement framework that includes training nearly 100 staff members in engagement skills, aiming to ensure that all divisions contribute to the organization's reputation.1 2
Digital Presence: Bryne has also worked on enhancing the ESC's digital footprint by replacing an underperforming website and establishing a social media presence to better connect with stakeholders.1

Education and Expertise

Bryne is recognized as a reputation specialist with a robust toolkit in communication, media, and engagement strategies. Her strategic mindset has been pivotal in reshaping how the ESC interacts with its stakeholders and manages its public image.2 4

Overall, Michelle Bryne’s work at the Essential Services Commission reflects a commitment to fostering trust and transparency through strategic communication practices.