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Mikhail Verbilo
Product Analytics Lead – Wargaming.net
Professional Background
Mikhail Verbilo is a seasoned professional in the realm of free-to-play game design, development, and operations. With a strong foundation in product analytics, Mikhail has played a pivotal role in transforming how games can be monetized while ensuring that they remain engaging and enjoyable for players. His career journey has taken him through various significant positions within the gaming industry, where he has applied his research and analytical skills coupled with an unwavering passion for video games to achieve remarkable results.
At present, Mikhail serves as the Product Analytics Lead at Wargaming.net, a prominent player in the gaming industry known for its commitment to developing innovative free-to-play games. In this role, he leads a team that is instrumental in analyzing player behavior, providing insights that help shape game design, and formulating monetization strategies that enhance revenue while maximizing user satisfaction. His efforts are crucial in maintaining Wargaming.net's reputation for creating immersive gaming experiences for players around the globe.
Before his tenure at Wargaming.net, Mikhail held multiple key positions at Innova Systems, where he was the Head of Analytics and Monetization. In this leadership role, he was responsible for guiding a dedicated team to implement effective monetization techniques that balanced player engagement with financial success. Prior to that, he served as the Monetization & Analytics Lead, where he honed his skills in analyzing player data and market trends, focusing on driving growth and improving user experiences in free-to-play environments.
Mikhail's industry experience is underpinned by his earlier roles at Destiny Development and Astrum Nival as a Financial Analyst & Market Research Manager and Game Data Analyst & Market Research Manager respectively. These foundational roles allowed him to develop a keen understanding of market dynamics and the importance of data-driven decision-making in game development and monetization.
Education and Achievements
Mikhail Verbilo's academic credentials are impressive and reflect his commitment to excellence in his field. He studied for his Master's degree at Gubkin Russian State University of Oil and Gas, where he acquired a comprehensive understanding of quantitative analysis—a skill that he effectively translates into his analytics work in the gaming industry. Moreover, he further enhanced his strategic thinking and analytical capabilities at the Higher School of Economics National Research University, a prestigious institution recognized for its rigorous academic programs.
Additionally, Mikhail's academic journey included studies at Lomonosov Moscow State University, which is known for contributing to the foundational knowledge and analytical skills essential for a successful career in any data-oriented field. This robust educational background equipped him with the necessary tools to navigate the complexities of game analytics and monetization.
Mikhail’s emphasis on research and analytical skills, combined with his great attention to detail, has resulted in numerous successful projects and initiatives that have positively impacted the organizations he has worked for. His insights have often led to actionable strategies that can drive player retention and engagement, as well as optimize revenue streams in free-to-play game models.
Notable Skills and Interests
Mikhail is not only adept at analyzing gameplay metrics and applying them for strategic decision-making but also passionate about the creative aspects of game design. His interest in video games extends beyond mere entertainment; it drives his desire to innovate within the industry by creating user experiences that resonate deeply with players. By integrating analytics with a thorough understanding of game mechanics and player psychology, he brings a unique perspective to his work.
In the ever-evolving landscape of the gaming industry, Mikhail's ability to foresee trends and understand player behavior positions him as a critical asset for any team. His dedication to continuous learning and improvement ensures that he stays ahead of current trends in free-to-play game design and operations. Mikhail believes in the power of data storytelling and emphasizes its importance in conveying insights to stakeholders in a meaningful way, fostering collaboration between creative and analytical teams.
Conclusion
Overall, Mikhail Verbilo is a distinguished professional whose extensive experience, academic background, and fervent passion for gaming distinctly shape his contributions to the industry. With a proven track record in game analytics and monetization, he has established himself as a leader ready to tackle the challenges of modern game development and operations. Mikhail’s commitment to enhancing player experiences while driving organizational success highlights his integral role in the gaming field and showcases the potential for future innovations inspired by his work.
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