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Mike Twining
It's a demand generation. So give it to them.
Professional Background
Mike Twining is a seasoned marketing professional with an impressive career spanning over a decade, predominantly focused on growth and business development in the B2B technology sector. With more than five years of experience operating at the senior management level, Mike has established a significant footprint in the marketing landscape, particularly in global organizations. His journey in the world of marketing is characterized by a strong blend of entrepreneurship and strategic insight, making him a pivotal figure in the initiatives he undertakes.
Currently, Mike serves as the Director of Demand Generation at ThoughtExchange, where he leverages his comprehensive marketing expertise to drive engagement and product adoption. His role in this innovative organization allows him to implement cutting-edge strategies that resonate with modern demands for sustainable business practices. Furthermore, Mike's dedication to cultivating meaningful connections within the B2B space has earned him a reputation for being an advocate for change, emphasizing the importance of sustainable business strategies in marketing operations.
Prior to joining ThoughtExchange, Mike held various leadership roles at PressReader, where he played a crucial role in shaping the global B2B marketing efforts of the company. As the Director of B2B Marketing, and subsequently the Senior Manager for Global B2B Marketing, he was integral to enhancing the brand's presence and equity in targeted markets. Mike's proactive approach and ability to implement actionable marketing strategies positioned PressReader as a formidable player in the industry.
In addition to his professional roles, Mike has also enriched his career through notable volunteer experiences. He served as a Board Member for the Family Montessori School Society - Sitka Square, where he contributed strategic guidance and oversight to improve educational frameworks. His commitment to community service illustrates his broader interest in championing sustainable initiatives that benefit family and community development.
Education and Achievements
Mike holds a robust educational background that underpins his extensive career in marketing. He has completed a Certificate in Sustainable Business Strategy from Harvard Business School Online, an educational endeavor that highlights his commitment to integrating sustainability into business practices. This program has equipped him with the necessary knowledge to lead initiatives that not only focus on profitability but also consider environmental and social impacts, thus shaping a holistic marketing outlook.
Additionally, Mike pursued studies in Marketing Management and Entrepreneurship at the British Columbia Institute of Technology. This coursework honed his understanding of marketing strategies and underscored the importance of innovation in driving business growth. His foundational studies in Arts, Spanish, and Latin American Studies at the University of Victoria provided him a diverse perspective, which often proves essential in understanding different consumer behaviors across cultures—a skill vital for any marketing leader.
Mike’s achievements extend beyond academic pursuits. He is recognized for his contributions as a Panelist during Vancouver Startup Week, where he shared his expertise on kickstarting startup life. His insights have inspired numerous aspiring entrepreneurs and innovative thinkers, reflecting his commitment to nurturing the next generation of business leaders and encouraging sustainable growth.
Skills and Expertise
As a marketing leader, Mike Twining excels in demand generation, strategic marketing, and content creation—all crucial elements that drive the success of modern organizations. His extensive experience in B2B tech marketing has granted him a nuanced understanding of industry dynamics and customer needs, leading to more effective engagement strategies that resonate with target audiences.
Mike's entrepreneurial background further distinguishes him in the field. As the Co-Founder of Gigante Music Boutique, he cultivated a deep appreciation for creative marketing strategies that emphasize storytelling and brand identity. His time as a marketing consultant at me&lewis ideas inc. allowed him to work closely with diverse clients, applying his expertise to help businesses refine their marketing strategies and enhance their market visibility.
Throughout his career, Mike has demonstrated an unwavering dedication to continuous learning and professional growth, evidenced by his participation in mentorship programs such as Everwise. This pursuit of knowledge and collaboration not only demonstrates his proactive approach to personal development but also showcases his commitment to fostering growth within others.
Achievements
Mike Twining's impressive track record of achievements makes him a respected figure in the marketing domain. His roles at leading organizations such as ThoughtExchange and PressReader highlight his ability to drive significant improvements in marketing performance and contribution to overall business objectives. His strategic foresight in marketing initiatives has consistently led to successful outcomes, elevating brands and enhancing customer engagement.
Beyond his professional accomplishments, Mike's dedication to community and education, as evidenced by his board membership at the Family Montessori School Society, showcases his desire to make a positive impact in society. The combination of his business acumen and commitment to sustainability positions him as an influential leader in the field of marketing.
With a bright future ahead, Mike continues to forge meaningful paths in B2B tech marketing, championing innovative and sustainable practices that not only elevate company goals but also contribute to environmental and social well-being.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.