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Barry Lieberman
Go To Market | Demand Generation | Customer Care | Marketing/Sales Technology | Adjunct Professor | MBA
Barry Lieberman is a seasoned professional with 41 years of experience in Entrepreneurship, Marketing, Sales, and Customer Care.
Currently, he serves as an Adjunct Professor of Entrepreneurship, Marketing & Sales at Cal Poly San Luis Obispo, SBDC Business Coach, and Sales, Marketing & Business Growth Consultant with Collaboration Business Consulting.
Barry is known as an industry expert in modern demand generation systems & processes, digital marketing, go-to-market execution, lead generation, business development, business operations, prospect nurturing, customer service, and customer retention programs.
Throughout his career, Barry held fractional executive roles for major companies like Western Digital, Targus International, Q-See/Digital Peripheral Solutions, and ATEN/IOGEAR.
He also founded and operated Advantage Plus Marketing Group, Inc. (APMG) for 18 years, a B2B marketing services firm focused on executing demand/lead generation marketing programs for renowned technology brands.
Barry Lieberman is a General Partner at Central Coast Ventures, where he continues to support entrepreneurship and innovation through angel investments.
He holds an MBA with honors from Chapman University and a BS in Business/M.I.S. from Cal Poly San Luis Obispo.
Barry's expertise extends to marketing/sales technology solutions like SalesForce.com, Zoho, Eloqua, Marketo, Pardot, InfusionSoft, and Oracle SRM, where he has played a crucial role in strategy, planning, vendor selection, and implementation.
His extensive educational background includes being an Adjunct Professor/Lecturer at Cal Poly Orfalea College of Business and holding various advisory and executive roles in organizations such as Everything Food, Beatshare, and LivingLinc.
Barry Lieberman's career has seen him contribute significantly in roles like CMO, President & COO, Director of Demand Generation, Interim VP Marketing, Executive Vice President of Sales and Marketing, and many more across a spectrum of renowned companies and institutions in the industry.
