Barry Lieberman

Go To Market | Demand Generation | Customer Care | Marketing/Sales Technology | Adjunct Professor | MBA

Barry Lieberman is a seasoned business consultant and coach currently affiliated with the Small Business Development Center (SBDC) at the SBA. He has over 36 years of experience in enabling organizations to enter and scale new markets, enhance their brand presence, and improve customer retention through effective sales and marketing strategies.1 2 3

Professional Background

Education: Barry holds an MBA with honors from Chapman University and a Bachelor of Science in Business from California Polytechnic State University, San Luis Obispo (Cal Poly) .1 2
Teaching Role: He serves as an adjunct professor at Cal Poly, where he lectures on entrepreneurship, marketing, and sales.1
Industry Experience: Barry has worked in various capacities, including fractional executive roles for companies like Western Digital and Targus International. He founded Advantage Plus Marketing Group, which focused on B2B marketing services for major technology brands.1 2

Consulting Focus

At the SBDC, Barry provides a range of advising services, including:

Access to Capital
Business Model Development
Marketing Strategies
Strategic Planning
Customer Development.2 3

His expertise also extends to digital marketing, lead generation, and customer care systems, making him a valuable resource for entrepreneurs seeking to grow their businesses.1 2

Additional Roles

Barry is also involved as an angel investor and mentor, supporting entrepreneurship initiatives across various educational institutions such as Cal State Fullerton and UC Irvine.1 His commitment to helping small businesses succeed is evident in his approach to providing practical, real-world advice tailored to individual client needs.3