Mike Rainier

Mike Rainier is a seasoned professional leading commercialization efforts for consumer brands, focusing on rapid revenue growth and P&L performance in venture capital/private equity-backed challenger brands. With expertise in direct-to-consumer marketing, GTM channel strategy, and partnership development, Mike has a successful track record in competitive product categories. Currently, he is disrupting the baby products industry with DYPER™, a sustainable diapering brand. Mike is well-known for his strategic specialties including GTM strategy, business development, key account management, and omni-channel marketing. He is also experienced in merchandising, supply chain, brand marketing, and product development. Mike holds educational backgrounds in Organizational Development and Finance from the University of Richmond and Austin Peay State University, respectively.