Mike Melby

Mike Melby is a prominent figure in the fitness and sports lifestyle industry with extensive experience as an investor, founder, and executive. He is currently the Co-Executive Chairman at Assault Fitness, a company known for designing and manufacturing popular fitness equipment like the AssaultBike, AssaultRower, and AssaultRunner.13

Melby is also the Co-Founder and Co-CEO of FitLab Inc., a performance lifestyle company he founded in 2019 with Brian Kirkbride.2 FitLab focuses on building hybrid fitness experiences and commerce offerings in partnership with iconic athletes and brands.2 The company's portfolio includes various fitness-related brands such as Nike Studios, Racked, Ragnar, XPT, Electric, RPM, and Momentous.2

In addition to his roles at Assault Fitness and FitLab, Melby holds several other positions:

• Managing Partner at FitLab VC, a venture studio and fund focused on fitness and sport lifestyle2
• Investor in Cesena Football Club2
• Board Member at Freeletics, a leading digital fitness platform in Europe2
• Co-Executive Chairman at ELECTRIC, a sport lifestyle accessories company2
• Co-Executive Chairman at Ragnar Events LLC, the world's largest outdoor adventure running series2

Melby's educational background includes an MBA in Entrepreneurial Management from the University of Pennsylvania - The Wharton School and a BA in Political Economy from the University of California, Berkeley. He is also a competitive martial artist, practicing Brazilian Jiu-Jitsu, Boxing, and Karate.