Mike McGrath

Mike McGrath is the CEO and Co-Founder of Kwayga.com, a company that has developed a supplier sourcing engine for supermarket buyers.12 Here are some key points about Mike McGrath and his role at Kwayga:

Professional Background

Mike McGrath has over 15 years of experience in food sector sourcing and procurement.3 Before co-founding Kwayga, he worked as a consultant guiding B2B buyers in the food and drinks industry.2

Kwayga's Mission

Under Mike's leadership, Kwayga aims to revolutionize the way European supermarket sourcing teams operate by providing technology to:

• Discover, validate, and connect with B2B food & drinks suppliers faster than ever before
• Cut sourcing times for supermarket buyers by 40%12

Company Origins

Kwayga was created in response to challenges posed by Brexit:

• Mike observed his clients facing unprecedented difficulties due to Brexit
• He partnered with Martin Fitzgerald (COO) to develop a solution
• They launched Kwayga.com to address the need for efficient supplier sourcing2

Recent Achievements

Some notable recent accomplishments for Mike and Kwayga include:

• Closing a €1 million investment round led by The Redesdale Food & Beverage Fund
• Working with major supermarket buying teams in Ireland
• Planning expansion into the UK market in 20241

Leadership Philosophy

Mike's approach to business leadership includes:

• Setting short-term, medium-term, and long-term goals
• Focusing on assembling and motivating the best team
• Emphasizing the importance of addressing "big problems for a small number of people"1

Mike McGrath continues to lead Kwayga as it grows from a start-up to a scale-up, with ambitions to become the fastest supplier-sourcing engine globally for supermarket buyers.1