Mike M.

Mike Morse is a prominent attorney and entrepreneur based in Southfield, Michigan. He is the Owner and CEO of Fireproof Performance, a consulting firm aimed at helping law firm owners enhance profitability and operational efficiency. Morse is also the founder of the Mike Morse Law Firm, which has grown to become Michigan's largest personal injury law firm, recovering over $1.5 billion for clients since its inception in 1995. His firm employs strategic business practices to ensure consistent growth and success in the legal field.12

In addition to his legal practice, Morse is a keynote speaker and a best-selling author, having documented his experiences and strategies in his book titled Fireproof. This book outlines a five-step system designed to help law firms achieve predictable profitability and effective management.1 He has also served as an adjunct professor at the University of Detroit Mercy School of Law, teaching Law Practice Management from 2006 to 2010.1

Morse's educational background includes a Bachelor of Business Administration from the University of Arizona and a Juris Doctor degree from the University of Detroit Mercy School of Law.1 His extensive experience in both law and business positions him as a leading figure in the legal consulting space, where he continues to coach other law firm leaders.1