Mike Lavigne

Mike Lavigne is a seasoned professional in the automotive industry, currently holding a significant position at Nissan Motor Corporation. His role as Director, Head of Experience Strategy & Design, Global Customer Experience places him at the forefront of shaping how customers interact with the Nissan brand worldwide.

Professional Background

Mike Lavigne has been with Nissan for over 15 years, demonstrating a long-term commitment to the company. Throughout his tenure, he has held various positions that have contributed to his expertise in customer experience and design strategy.

Current Role and Responsibilities

In his current capacity, Lavigne is responsible for:

• Overseeing the global customer experience strategy for Nissan
• Directing the design of customer touchpoints across various platforms
• Ensuring consistency in brand experience across different markets
• Innovating new ways to enhance customer satisfaction and loyalty

Expertise and Focus Areas

Lavigne's work at Nissan emphasizes:

• User-Centered Design: Implementing design thinking methodologies to create intuitive and engaging customer experiences
• Digital Transformation: Leading initiatives to integrate digital solutions into the customer journey
• Brand Consistency: Maintaining a cohesive brand identity across all customer interactions
• Global Strategy: Developing and implementing customer experience strategies that work across diverse international markets

Industry Impact

Mike Lavigne's contributions extend beyond Nissan, as he is recognized as a thought leader in the automotive industry for customer experience design. His work likely influences industry trends and best practices in how car manufacturers approach customer engagement and satisfaction.

LinkedIn Presence

His LinkedIn profile, under the username "lavigne," serves as a professional networking tool and a platform where he may share insights about the automotive industry, customer experience trends, and Nissan's initiatives in these areas.