Mike Fiorillo

Mike Fiorillo is a seasoned professional in the field of product growth and conversion rate optimization. He is currently the Founder at Variant and has a LinkedIn username of "fiorillo".1

Professional Experience

Mike has over 10 years of experience in growth-related roles, having worked with several prominent companies:

• Growth PM at Temporal Technologies, focusing on user activation and product-led growth (PLG)1
• Previously worked at DuckDuckGo, InVision, and FreshBooks16
• Also had a stint at Adobe6

Expertise and Achievements

Mike specializes in:

• Conversion Rate Optimization (CRO): He runs a CRO agency that has consistently delivered conversion lifts for B2B SaaS clients.23
• Product Growth: Mike has extensive experience in product growth strategies, particularly for B2B SaaS companies.4
• User Onboarding: He has worked on optimizing signup flows and email confirmation processes for various companies.4
• Personalized Outreach: Mike utilizes tools like Clay, Apollo.io, and Smartlead for targeted audience recruitment in research projects.5

Content Creation and Thought Leadership

Mike actively shares his insights and experiences on LinkedIn, covering topics such as:

• Product positioning strategies5
• Email marketing optimization techniques7
• Growth hacking and user onboarding best practices4

As the Founder of Variant, Mike Fiorillo continues to leverage his extensive experience in growth and product management to help businesses optimize their conversion rates and drive user engagement.