Mike Arce

Mike Arce is the CEO and Founder of Loud Rumor, a company that specializes in marketing and business growth strategies for fitness businesses, particularly gyms and fitness studios.1 Here are some key details about Mike Arce:

Professional Background

Mike Arce has extensive experience in the fitness industry, starting his career as a personal trainer and progressing through various roles:

• He began working as a personal trainer at LA Fitness in March 2003.1
• He later became a Fitness Director at LA Fitness and then at Pure Fitness Thunderbird.1
• In May 2004, he started his own company, Advanced Body Image Personal Training.1

Loud Rumor

In November 2009, Mike Arce founded Loud Rumor, which has since grown into a significant player in the fitness marketing space:

• Loud Rumor has worked with over 2,600 gyms and fitness studios across 56 franchises in 10 countries.1
• The company focuses on helping gym owners increase their membership, revenue, and efficiency.1
• Loud Rumor's services go beyond traditional digital marketing, offering comprehensive business coaching and growth strategies.2

Achievements and Impact

Under Mike's leadership, Loud Rumor has achieved impressive results for its clients:

• On average, gyms working with Loud Rumor grew by 89.6% in their first 12 months.1
• Clients saw an average 270.4% return on investment.1
• The company maintains a high client retention rate, with 97% of gyms choosing to continue their partnership month over month.1

Additional Roles and Recognition

• Mike is the host of The GSD Show, a video podcast providing valuable business content for fitness studio and gym owners.1
• He has been featured on the Business Rockstars Show and in various articles highlighting his expertise in fitness marketing.1
• Mike is a member of the Forbes Agency Council, recognized for his contributions to the marketing industry.3

Mike Arce's journey from personal trainer to CEO of a successful marketing agency demonstrates his deep understanding of the fitness industry and his ability to help gym owners grow their businesses through innovative marketing and business strategies.