Mikayla Dalton LeCrone, MBA

Mikayla E. Dalton, whose LinkedIn username is daltonmikayla, is a professional working in Marketplace Innovation at The Trade Desk. She holds an MBA and has extensive experience in the digital advertising and ad tech industry.13

Professional Background

Mikayla has expertise in various digital advertising platforms, including:

• Google Adwords
• Bing
• YouTube
• DoubleClick Search and Bid Manager
• The Trade Desk (programmatic trading)1

Her role in Marketplace Innovation at The Trade Desk likely involves developing and implementing strategies to improve the company's programmatic advertising offerings and market position.

Education and Achievements

Mikayla recently earned her MBA, demonstrating her commitment to professional growth and development in the business world.4 This achievement required hard work, sacrifice, and the completion of numerous case studies, which likely contribute to her expertise in her current role.

Skills and Qualities

Based on her professional experience, Mikayla appears to be:

• Detail-oriented
• Flexible
• Proactive
• Capable of working both independently and as part of a team2

These qualities, combined with her technical knowledge and MBA, make her well-suited for a role in Marketplace Innovation at a leading ad tech company like The Trade Desk.

Industry Involvement

Mikayla stays current with industry trends and developments. She has shared insights about ad spending growth acceleration in 2024 and discussed topics such as "Sellers and Publishers 500+" on her LinkedIn profile3, indicating her active engagement in the digital advertising ecosystem.