Lancaster University

Director, Buyer Development at OpenX

Semasio

EU International Business Development Director

SBS Sourcing Ltd

Sales Director

OpenX

Director, Buyer Development

Headed up the development of digital, programmatic and addressable strategy and strategic partnerships across Publicis Media UK, ensuring that the agencies had a clear programmatic strategic direction to take to market. Overseeing the development of the programmatic and addressable product suite across Publicis, ensuring the commercial success of addressable products offered across the agencies programmatic, AV and display teams. With a focus on launching Publicis's Addressable TV solution. 

Alongside the development of the groups programmatic product offering, was in charge of setting the digital agenda across video, display and programmatic teams, working with the agencies clients to develop best in class digital strategies. Ensuring that good work, innovations and effective working practices are adopted across the group.

Publicis Media

VP, Publicis Media Precision

• Headed up digital activation across video and display teams. 
• Developed digital and programmatic strategic plans across all agency clients  
• Developed the agency’s digital and programmatic trading strategy, outlining a roadmap for data, technology platforms and inventory requirements. 
• Controlled deal management and negotiations at Zenith for all digital investment deals across display, programmatic and video. 
• Developed Zenith’s UK brand safety, viewability and fraud framework, working with clients and agencies leads to ensure the most robust approaches were adopted to ensure the best quality inventory is secured for the agencies clients.

David Denny