St. Lawrence University

Clarkson University

Director, Innovations

Skills: Consumer Research · Artificial Intelligence (AI) · White Papers · Report Writing · Marketing Campaigns · Presentation Skills · Customer Insight · Presentations · Management · Communication · Request for Proposal (RFP) · Client Relations

Ipsos North America

Senior Director

Leads Innovation research initiatives for CPG, Beauty and start ups

Idea Testing
Claims / Brand Purpose Testing
Concept Testing 
Product Testing 
Pack Testing

Pricing
Portfolio optimization

Eye Tracking
Behavioural science techniques 
Digital & DIY solutions

Pilots and assists in the improvement of innovation research tools and techniques

Responsible for account development and new business growth

If you need help testing, validating, improving or prioritising your innovation ideas - get in touch

Director, Innovations Research

Insights Presentations, Offer development, Business Development 

▪ Introduced a new approach to market assessment and planning, stretching the company capabilities beyond primary research, and into Business Analytics, using syndicated data.
▪ Designed a strategic approach to portfolio growth based on an assessment of client capabilities and priorities.
▪ Developed a market opportunity assessment tool to identify the top brand prospects for acquisition in the early stages of portfolio growth planning and M&A.
▪ Wrote proposals and attracted new clients.
▪ Distilled micro-economic, qualitative and quantitative insights into strategic executive summaries. 
▪ Led market sizing and business analytics for all projects.
▪ Managed quantitative and qualitative research.

Ahzul

Senior Research Director

Market Segmentation, Market Entry and Brand Growth 
Global Market Research Project Management

Increased revenue for current accounts by 15% annually, improving key client relationships through outstanding consulting support, high quality of project work and creative problem-solving.

▪ Day-to-day point of contact for major clients, managing $2M in client work annually.
▪ Created and led strategic workshops in Latin America, Europe, and the US with the client's marketing, R&D and sales teams to guide their brand strategy and embed it within the organization.
▪ Managed all phases of custom research and market segmentation studies, including proposal, budgeting, questionnaire development, fieldwork, analysis, reporting, presentations and workshops to embed results. 
▪ Worked across departments to improve internal processes and quantitative research methodology.

Publications:
"Luxury branding for today’s woman: What has to change" (LuxuryDaily, 2016) 
http://www.luxurydaily.com/luxury-branding-for-todays-woman-what-has-to-change/

Kantar Consulting

Strategic Director, Brand & Marketing

Skills: Consumer Research · Report Writing · Customer Insight · Presentations · Data Science · Management · Communication

Project Manager

Skills: Consumer Research · Customer Insight · Presentations · Communication

Senior Analyst

Brand Health and Communications Tracking

Established best practices for data quality control and error-free reporting, which doubled efficiency.
Became proficient in communications (positioning, copy testing), market understanding (segmentation) and innovation (concept testing) research.

▪ Co-managed global brand tracking projects to inform communications and positioning strategy (e.g., how to sustain healthy brand perceptions, gain competitive advantage, and optimize brand portfolio).
▪ Managed fieldwork, analyzed data, coordinated report development, summarized findings and ensured overall quality of client deliverables for major clients in the technology, retail and financial services sectors.

MaPS / Millward Brown Analytics

Market Research Consultant

Exceeded sales targets by building and managing a high profile client network and promoting retail store events.
Monitored haute couture fashion trends and provided personalized shopping and style advice to clients interested in designer wear (Prada, Gucci, Armani, D&G, Etro, Ralph Lauren, Valentino).

Saks Fifth Avenue

Fashion Consultant / Sales

Received the National Volunteer Excellence Award 2005
Nominated as National President of Bulgarian Red Cross Youth in 2004.

Managed all regional volunteer activities, including more than 100 campaigns and all peer-education programs on substance abuse, sex education, human traffic, and domestic violence.

Established the Leadership Project - collaborative project between Bulgarian Red Cross, Trakia Medical University and several secondary schools in Stara Zagora, Bulgaria to foster leadership, corporate responsibility, business ethics, public health and research methods. 

▪ Research showed that The Leadership project is very successful in eliciting positive behavior change in adolescents. 
▪ The Leadership project won several research and educational grants. 
▪ It contributed to a vast volume of research on risky behavior including several books on social behavior by the primary researcher Georgi Sarov, Ph.D, researchers at the Bulgarian Psychological Association and the founder, Mihaela Sarova.