Miguel Almeida

Miguel Almeida is a senior executive at Nordstrom, currently serving as the Executive Vice President (EVP) and President of Digital & Customer Experience. Here are some key points about his background and role:

Experience

• Miguel Almeida has an extensive background in digital and customer experience leadership, with experience at several prominent companies including Nordstrom, Starbucks, lululemon athletica, Walgreens, Apple, Dell, and The Boston Consulting Group.123
• At Nordstrom, he has held various roles since 2020, including President of Nordstrom.com, EVP, President of Nordstrom Digital, and his current role as EVP, President of Digital & Customer Experience.2

Education

• He holds an MBA from Harvard Business School and a Licentiate degree in Economics & Business Management from Universidade Católica Portuguesa.12

Responsibilities at Nordstrom

• Almeida is responsible for leading the digital strategy and customer experience vision across all channels at Nordstrom. He oversees the development and implementation of the company's digital marketplace, which aims to enhance customer discovery and engagement by offering a broader assortment of products without the traditional wholesale model.34

Digital Marketplace Initiative

• Under his leadership, Nordstrom has launched a digital marketplace that allows brands to set up their assortments on the retailer's website. This initiative is designed to maintain Nordstrom's reputation for service, with the company handling customer care directly and integrating the marketplace experience with its brick-and-mortar stores.3

Professional Philosophy

• Almeida emphasizes the importance of amplifying the categories Nordstrom is known for, rather than expanding into new categories. He aims to create a personalized and inspirational shopping experience, likening Nordstrom's vision to becoming the "Spotify of fashion" by responding to customer preferences and trends quickly.3