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Micki Krimmel
Founder and Entrepreneur
Micki Krimmel is the founder and CEO of Superfit Hero, a company dedicated to providing plus-size activewear. She established the brand in 2015 through a Kickstarter campaign, motivated by her experiences in roller derby and her desire to promote a healthier relationship with fitness and body image. Recognizing the significant gap in the market, where only 8% of activewear catered to the 68% of American women who are plus-size, Krimmel aimed to change the narrative surrounding women's fitness and inclusivity in sportswear.23
Krimmel has received multiple accolades for her entrepreneurial efforts, including being named one of the "100 Most Brilliant Entrepreneurs" by Entrepreneur Magazine in 2012 and winning the "Best Bootstrapped Startup" at SXSW in 2011. In 2021, she was recognized as one of the "Amazing Women in eCommerce" by Yotpo and was part of the Ladies Who Launch mentorship cohort, receiving a grant to support her business.123
Under her leadership, Superfit Hero has made strides in accessibility, including a recent partnership with Kohl's, allowing customers to try on their products in-store for the first time.2 Krimmel's approach to leadership is characterized by transparency and collaboration, fostering a creative environment for her team.3
