Mickey A. Lukens Jr.

Mickey A. Lukens Jr. is an experienced senior digital paid media strategist with a background in paid search, social media, CRM, brand management, and business development. He has eight years of full data analytics experience developing and perfecting paid media efforts for premium consumer and healthcare accounts on both the agency and publisher sides of business.

Mickey graduated with a Bachelor's Degree in Culture and Media from the New School, where he currently serves as the Associate Director of Continuing & Professional Education Marketing. His prior experience includes roles as a Paid Media Specialist at Wyndham Destinations, Operations & Project Manager at Dome Homes of Florida, Senior Pharmaceutical Analyst at Real Chemistry, Account Specialist at Microsoft, and Senior Brand Manager at Ujima Digital.

Mickey's fascination with data collection, evolution, and leveraging has led him to become an expert in driving business by drilling into numbers and finding data and patterns that others might miss. With his excellent data analytics skills, Mickey has helped businesses improve their paid media efforts and reach new heights in terms of customer engagement, ROI, and revenue growth.