Mickey A. Lukens Jr.

Mickey A. Lukens Jr. is an experienced digital marketing professional currently serving as the Associate Director of Continuing & Professional Education Marketing at The New School.1 His career focuses on growth marketing and lead generation, with expertise in paid media strategies, particularly in paid search and social media.

Professional Background

Mickey has demonstrated a commitment to continuous learning and professional development, as evidenced by his recent certifications:

• Salesforce Certified Associate (obtained in March 2023)2
• Google Search Ads 360 Certification (recently acquired)3

These certifications highlight his skills in customer relationship management (CRM) and advanced search advertising techniques.

Areas of Expertise

• Digital Paid Media Strategy: Mickey specializes in paid search and social media advertising.
• Brand Management: He has experience in managing and developing brand presence online.
• CRM: His Salesforce certification indicates proficiency in customer relationship management systems.2

Academic and Research Interests

Mickey has shown interest in the intersection of social media and social movements. He conducted research on the effects of the internet and social media on the Occupy Wall Street (OWS) movement, which involved field work in Zuccotti Park.1

Personal Interests

Outside of his professional pursuits, Mickey appears to have a passion for cinema, particularly horror films. He has written critically about the horror genre, demonstrating his analytical approach to film.45 Additionally, he has explored topics such as using the emotion of awe to increase charitable donations, showcasing his interest in the psychology of marketing.6

Mickey A. Lukens Jr.'s diverse skill set, continuous professional development, and varied interests contribute to his role as a growth marketing leader with a focus on lead generation and digital strategy.