Amanda Hromco

Digital & Consumer-Centric Marketing Exec | Omni-Channel & CRM Expert | Product & Brand Manager | Data & Analytics Champion | Customer Experience & Change Leader | Team Builder | Innovator | Connecting the Dots!

Amanda Hromco is a seasoned marketing professional currently serving as a Performance Marketing Leader at Ford Motor Company.1 With a diverse background in digital marketing, customer experience, and brand management, Amanda has established herself as a versatile and innovative leader in the field.

Professional Experience

Amanda's career spans various roles and industries, showcasing her adaptability and expertise:

Ford Motor Company:: In her current role, Amanda leads performance marketing initiatives, leveraging her extensive experience in digital and omni-channel marketing.1

AH! Consulting:: As the Founder and Managing Director, Amanda established her own consulting firm in 2019. She worked with startups and established companies in healthcare, retail, and financial services, helping them develop and improve their digital and traditional marketing capabilities.1

Resource/Ammirati (An IBM Company):: As Associate Director of Strategy from 2014 to 2016, Amanda led comprehensive digital marketing and brand strategies for Fortune 500 companies. She managed a team of marketing strategists and implemented digital-first product marketing strategies.1

Expertise and Skills

Amanda's professional profile highlights several key areas of expertise:

Digital and omni-channel marketing
Consumer-centric marketing and CRM
Product and brand management
Data and analytics
Customer experience and change leadership
Team building and innovation

Her approach involves connecting the dots to transform brands using innovative digital customer experience and marketing strategies.1

Education and Certifications

Amanda's educational background and certifications include:

Executive Education in Business Data and Analytics from The Wharton School
Degree in Mass Communication/Media Studies from Ohio University's E.W. Scripps School of Journalism
Salesforce Certified Marketing Cloud Specialist
Certified Scrum Product Owner (CSPO)
Advanced Social Media Strategy Training and Certification from Hootsuite1

Personal Brand

Amanda describes herself as someone who aligns people, processes, and technology to create order from chaos. She has a passion for interpreting data to drive change and transformation, viewing numbers as a storytelling tool that provides insights and removes assumptions.1