Michiel Perry

Michiel Perry is a prominent lifestyle entrepreneur and the founder of Black Southern Belle (BSB), a lifestyle brand dedicated to celebrating African-American women with Southern roots. She established BSB in 2015, inspired by her experiences planning her wedding in Charleston and decorating her home in Maryland. The brand focuses on showcasing Southern culture, highlighting Black-owned businesses, and providing resources for women in the South.12

Background and Education

Perry graduated from Howard University with a Bachelor of Arts in Political Science. Her professional background includes significant roles at major companies such as Google and Lillybee, where she developed expertise in brand strategy, marketing, and event planning.12

BSB Media

Under her leadership, BSB has expanded into an omnichannel media company that reaches over 4 million Black women monthly. The brand has collaborated with various high-profile companies, including American Express and Walmart, to enhance brand awareness and engage diverse audiences.34

Personal Life

Michiel resides in Walterboro, South Carolina, with her husband and two children. She enjoys exploring the South, collecting antiques, and sharing her love for Southern culture through her work.13

Notable Achievements

• BSB has been featured in numerous publications such as Essence, HGTV, and The New York Times.
• Michiel is currently working on a book and a new collection set to release next year.12

Her commitment to authenticity and community engagement continues to drive the success of BSB Media as a leading lifestyle brand for Southern women.