Michelle Walch

Michelle Walch is a versatile content creator who specializes in boosting online visibility across various platforms. Her writing skills have been described as witty, creative, poetic, targeted, and SEO-friendly. Michelle's expertise is not limited to content creation; she also analyzes online strategies to optimize conversion rates. She is curious about organizations' and businesses' content strategies and sales funnels and uses Google Analytics to identify areas for improvement. Michelle is a member of PRSA, and she loves playing the theremin.

Michelle has an impressive track record of delivering success to her clients. For instance, she has helped Jackie B. Peterson of Better, Smarter, Richer achieve 300 active users on her website, thanks to her constant blogging. Additionally, through Michelle's social media strategy, Jackie's platforms have experienced a 30% traffic increase. Michelle's tenacious marketing has also made Letters of the West, the children's book co-authored with John Maddin, a top seller. In 2019, the book had one of its best sales years ever, all thanks to Michelle's marketing strategies.

Process-wise, Michelle's strength lies in distilling a vast amount of information and presenting it in a concise and potent way. She can craft headlines, information bullet points, and calls to action that appeal to readers and compel them to take action. She is also passionate about storytelling, and she can help businesses and organizations write compelling narratives about their origin stories and speeches.

Michelle has a diverse skill set that includes marketing, lead conversion, SEO, keyword analysis, social media insights, case studies, web copy, newsletters, Facebook Ads, Google Ads, and editing. Her focus areas include rural health and aging, women's health, and healthy aging. She is well-versed in B2B and B2C industries and can adapt to their requirements.