Michelle Tucker

Head of Digital - Advisory Board Member

Michelle Tucker is a senior-level digital professional with a strong customer and commercial focus, known for leading digital transformations in multinational corporations, national brands, and start-ups.

With expertise spanning over a decade, Michelle specializes in technology scoping, platform design, data management, and ecommerce, enhancing customer experiences and driving revenue through digital strategies in various business models (B2C, B2B, B2B2C).

She has a proven track record of delivering significant revenue uplift and competitive advantages, leveraging technologies like AI, CDP, and DMP integrations to develop impactful commercial programs across SEO, SEM, CRM, content strategy, social media, programmatic advertising, and more.

Michelle is skilled in digital asset development, creating high-converting platforms, performance marketing, data analytics, and implementing AI in advertising, supported by an educational background with an MBA from the University of New England and a BA in Journalism & Sociology from The University of Queensland.

Throughout her career, Michelle has held key leadership positions such as Head of Digital at AstraZeneca, Chief Marketing Officer at Oneflare, and various Head of Digital roles at top companies across APAC, demonstrating proficiency in change management, team leadership, and driving process efficiency.