Michelle Tucker

Michelle Tucker is a senior digital and marketing professional currently serving as the Head of Digital and CRM ANZ at AstraZeneca.12 She is a customer-focused digital professional with over fifteen years of experience in digital transformation, marketing, and technology.12

Professional Background

Key Professional Highlights::

• Currently leads the digital agenda across AstraZeneca's organization2
• Has extensive experience in digital transformation across multiple industries, including healthcare and media2
• Specializes in digital strategy, technology integration, and marketing across B2C, B2B, and B2B2C models2

Career Experience

Michelle has held significant roles in various organizations, including:

• Head of Digital at AstraZeneca (August 2020 - Present)2
• Head of Digital at Momentum Media (January 2018 - August 2020)2
• Chief Marketing Officer at Oneflare (August 2016 - August 2017)2
• Head of Digital for ANZ at Philips and Sanofi2

Education

She holds an MBA from the University of New England (2005-2008) and a BA in Journalism & Sociology from The University of Queensland (1997-2000).2

Michelle is known for her ability to drive digital transformation, develop digital marketing strategies, and improve organizational digital capabilities across technology, data, and marketing platforms.12