Michelle Advisor

Michelle Roberts is a seasoned fractional CMO specializing in brand positioning and messaging, brand-led marketing strategies, and marketing management. With a focus on fast-growing Health & Wellness companies, Michelle helps scale brands while maintaining uniqueness in the market. She brings expertise in refining brand messages, outlining sales and marketing plans, managing teams, navigating mergers/acquisitions, and much more. Certified as a Women-Owned Business, Michelle offers boutique-style branding and marketing services with big agency results. Her specializations include Brand Strategy, Market Research, Message Development, Content creation, Rebranding, and New Business Development. Michelle holds a BFA in Graphic Design from the State University of New York College at Oswego and an AAS in Graphic Design Communication from Mohawk Valley Community College-Utica Branch. She has held various key positions, including President at Novus - Be Known, Inc., Fractional CMO at Dejabrew, Owner & Inventor at Messenger Birds, Graphic & Brand Designer at DiguDesign, and others.