Michelle Ploeger is a skilled strategist with a background deeply rooted in social psychology. Her educational and professional experience has given her the tools and expertise to gain meaningful insight into consumer behavior, mental health, and social issues. Her passion for research and social psychology has allowed her to hone her skills in branding, marketing, and project management. Ploeger has studied at Nebraska Wesleyan University and New York University, where she earned a B.A. in Psychology and English and an M.A. in Psychology with an emphasis on social psychology. She has worked as a service coordinator at QLI, a strategist at Seesaw, and as a research assistant at NYU's Graduate School of Psychology, among other roles.