Michelle Hum

Michelle Hum is an Associate Strategy Director, Data at TRIPTK based in the New York City Metropolitan Area.1 She describes herself as a "Researcher Translating Stats into Stories".1

Professional Experience

Michelle has a background in strategy and data analysis across various industries:

• At TRIPTK, she conducts and manages primary research studies to develop brand strategies for clients like Vans, Netflix, and Spotify.1
• Previously, she worked at Ypulse, Inc. as a Sr. Data Strategist, where she focused on research related to Gen Z and Millennial preferences.1
• She has also held positions at PSFK Labs as a Researcher and Strategist, and at Fusion Hill as a Jr. Research Strategist.1

Education and Skills

Michelle holds a BA in Professional Strategic Communications with a focus on Advertising and Psychology from the University of Minnesota-Twin Cities.1 She graduated magna cum laude and with distinction.1 Her skills include:

• Conducting qualitative and quantitative research studies
• Analyzing behavioral tracking data
• Creating dashboards and stories using Tableau
• Managing research projects for various clients

Certifications

She has obtained several certifications, including:

• Principles of Market Research from The University of Georgia
• Data Analytics from General Assembly
• IPC Principal from Insights Association1

Michelle is proficient in English (native) and French (professional working proficiency).1