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Michelle Kannenberg
Senior Analyst, Quantitative Research at Kelton Global - A Material+ Company
Professional Background
Michelle Kannenberg is an emerging talent in the market research industry, where she leverages her passion for understanding human behavior to help brands uncover deeper insights into their market positioning and consumer motivations. With a career trajectory that highlights her strong marketing expertise, Michelle initially honed her skills through various roles that emphasized research, strategy, and effective communication. As a Senior Analyst in Quantitative Research at Kelton Global, she plays a vital role in interpreting and analyzing data, turning complex findings into actionable strategies that empower brand leaders. Her knack for communicating data in an easily digestible manner supports brands in making informed decisions.
Prior to her current position, Michelle served as a Digital Strategist at Shive-Hattery, where she cultivated her skills in digital marketing and strategy implementation. Her experience extends back to her academic years, where she worked as a Marketing Research Assistant at The University of Iowa Tippie College of Business. It was here that she solidified her foundational knowledge in marketing principles, coupled with practical experience that would shape her understanding of consumer behavior and market dynamics.
Equipped with both analytical and creative skills, Michelle is committed to enhancing team dynamics and driving project success in fast-paced environments. Her ability to work collaboratively ensures that every project reflects a considerate and well-rounded approach, making life easier for her colleagues and contributing to a culture of teamwork and innovation.
Education and Achievements
Michelle's academic journey is marked by a commitment to excellence and a strong foundation in both strategic communications and marketing. She pursued her Master of Arts (MA) in Strategic Communications at the University of Iowa School of Journalism and Mass Communication, where she gained insights into effective communication strategies and the intersection of media and marketing. Her time at the University of Iowa Tippie College of Business, where she earned her Bachelor of Business Administration (BBA) in Marketing, equipped her with the business acumen necessary to navigate the complexities of brand management. These educational experiences laid the groundwork for her insightful approach to market research.
In addition to her studies at the University of Iowa, Michelle sought an international perspective on marketing through a study abroad program at the SAA - School of Management, Università di Torino. This experience not only expanded her cultural understanding but also enhanced her ability to analyze marketing strategies on a global scale. Her educational background, combined with her practical experience, places Michelle in a unique position to understand market trends and consumer insights both locally and internationally.
Achievements
Michelle Kannenberg's career is marked by significant contributions to each organization she has been part of. As a Senior Analyst at Kelton Global, she has made a measurable impact on the way brands interpret quantitative research, delivering insights that guide important business decisions. Her enthusiasm for helping brands is complemented by her proven expertise in building and implementing new digital corporate strategies. This skill is essential in today's digital-first landscape, where data-driven decisions can make the difference between a brand's success or struggle.
Beyond her current role, Michelle's previous positions have also showcased her versatility and dedication to developing marketing solutions that are as innovative as they are effective. During her tenure as a Digital Strategist, she demonstrated her ability to fuse technology and marketing strategy, creating digital experiences that resonate with consumers. Additionally, Michelle's early experiences as a sales and marketing intern and as an external relations assistant provided her with the foundational skills necessary for effective brand communication, relationship building, and market research.
Additional Contributions
In her role as a Marketing Consultant for the Tippie College of Business Marketing Institute, Michelle helped bridge the gap between academic theories and real-world marketing practices, ensuring that students and junior marketers benefit from current industry insights. Her continuous learning attitude fosters a proactive mindset that translates to the workplace, inviting innovative approaches to market research that can only be born from genuine curiosity and a drive to excel.
Michelle has also participated in various internships, including roles at Modern Process Equipment Corporation and the University Studies Abroad Consortium (USAC). These experiences not only enhanced her portfolio but also allowed her to develop practical skills in marketing, project management, and team collaboration. By engaging with diverse groups and projects, she has solidified her reputation as a dependable and collaborative team player with a profound understanding of consumer needs.
A Future of Possibilities
Looking ahead, Michelle Kannenberg aims to further refine her skills in market research and strategy development. Her dedication to understanding the 'WHY' behind consumer behavior drives her career aspirations, as she continues to seek opportunities that allow her to contribute positively to the brands she works with. With a keen eye for emerging trends and a robust understanding of strategic communications, Michele is well-prepared to navigate the evolving landscape of marketing and research.
As a growing professional in the marketing field, Michelle is not only an asset to her team but also a promising leader. Her journey is just beginning, and with her passion for deciphering data and enhancing collaboration, the future holds exciting opportunities for her growth and contributions to marketing research and brand strategy.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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