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Alicia Wixson
Research Analyst at MRC
Alicia Wixson is a marketing professional with a Bachelor of Business Administration - BBA degree in Marketing from Hofstra University, with additional studies in International and Intercultural Communication from John Cabot University, and Music Industry from Columbia College Chicago.
She has a background in research analysis, consumer insights, and brand strategy in the entertainment industry, having worked at MRC Data at MRC and Billboard. Alicia also has experience in strategic content creation, creative writing for business, and cross-cultural communication.
Her skills include using data to anticipate trends and identify issues, crafting compelling marketing materials, and effective communication across different cultural contexts. Outside of work, she has a passion for attending concerts and staying updated on industry trends.
