Michelle Hines

Assistant Vice President, Design + Innovation & Customer Marketing Operations at L'Oréal

Michelle Hines is the Assistant Vice President of Design + Innovation and Customer Marketing Operations at L'Oréal Paris, based in Paris, Île-de-France, France. She has over 26 years of experience in the cosmetics industry, specializing in design and innovation.1 3 4

Professional Background

Current Role:
- Assistant Vice President, Design + Innovation & Customer Marketing Operations at L'Oréal Paris since April 2021.
Previous Positions:
- Assistant Vice President, Sales Design + Communications at L'Oréal (January 2013 - September 2014).
- New Business Manager at Earle Palmer Brown Advertising (1996) and Foote, Cone & Belding (1995) in San Francisco.1 2 4

Education

Cranbrook Academy of Art: Master’s degree.
University of Notre Dame: Bachelor of Fine Arts.2 3

Skills and Expertise

Michelle Hines possesses a diverse skill set that includes:

Corporate Identity
Packaging and Brand Implementation
Digital Strategy and Marketing
User Experience Design
Graphic Design and Art Direction
Creative Problem Solving in the Beauty Industry.1 2

Hines has played a significant role in leading design initiatives for several well-known brands under the L'Oréal umbrella, including L'Oréal Paris, Maybelline New York, and Garnier.1 2 Her extensive experience in both creative and strategic roles positions her as a key leader in driving innovation within the company.