Michelle Goldberg

Founder at Michelle's Maccs

Michelle Goldberg is the founder and CEO of Michelle's Maccs, a New York-based company known for its unique chocolate and coconut treats, referred to as "Maccs." The business was launched in 2009, inspired by Goldberg's experiences as a mother of four picky eaters with gluten intolerance. She started making these treats for family and friends, which led to the encouragement to turn her passion into a business.1 2

Background and Business Journey:

Initial Inspiration: The idea for Maccs originated from Goldberg's desire to create indulgent yet healthier snacks. The product combines chocolate and coconut in various flavors, aiming to provide a guilt-free treat.1
Challenges: Goldberg faced significant challenges, including a serious accident while training for a triathlon in 2011 that required multiple surgeries over several years. Despite these setbacks, she persevered and officially launched her website in 2019, just before the COVID-19 pandemic hit.1 2
Growth: Initially sold out of her car in East Hampton, Maccs quickly gained popularity, leading to distribution in numerous locations across New York City. Today, the products are available online and are celebrated for their quality ingredients and unique flavor profiles.1 2

Philosophy and Impact: Goldberg emphasizes intentional eating, focusing on what can be enjoyed rather than restrictions. She aims to spread joy through her products, which are described as "small bites of sunshine" that can positively impact people's lives.1 2

For more information about Michelle Goldberg and her business, you can visit her LinkedIn profile or the official website of Michelle's Maccs.