Michelle Fitzgerald

Michelle Fitzgerald is a seasoned professional with over 20 years of experience in digital technology, currently working at Amazon in a leadership role focused on ad tech product marketing and strategy.12

Current Role at Amazon

Michelle currently holds the position of Head of Ad Tech Product Strategy | GTM (Go-To-Market) at Amazon.4 In this role, she leads the ad-tech product marketing team at Amazon Advertising, where she connects customer problem statements to help brands plan, activate, and measure their marketing initiatives.1

Professional Experience and Expertise

Michelle's expertise lies in:

• Strategic planning
• Leadership
• Digital marketing
• Ad tech
• Product marketing

She is known for applying industry learnings to omnichannel marketing initiatives to help brands grow. Her approach is grounded in two core values: authenticity and empathy.1

Career Progression at Amazon

Michelle has been with Amazon for several years, progressing through different roles:

1. She spent about two years in the marketing organization of Amazon Ads.3
2. Following that, she transitioned to her current role as Ad Tech Product Strategy Lead.3

Location and Network

Michelle is based in the San Francisco Bay Area.2 She has a strong professional network, with over 500 connections on LinkedIn.2

Throughout her career, Michelle has been at the forefront of digital technology, consistently delivering results in her various roles.2 Her extensive experience and leadership in ad tech and product marketing make her a valuable asset to Amazon's advertising division.