Michelle Dooley

Michelle Dooley is a seasoned data, technology, and personalization executive renowned for her ability to craft and execute transformative data-driven strategies to enhance brands, bolster customer loyalty, and boost revenue streams. She excels in building top-tier teams that drive innovation and automation at scale, with a profound understanding of marketing, advertising, data strategy, and digital media ecosystem.

With an academic background in Psychology from Southwestern University, Michelle has held key roles in prestigious organizations such as Managing Director at Safe Haven Strategy within LiveRamp and Director of Digital Media, Audience Strategy & Capabilities at Target. Her diverse experience encompasses leadership positions in marketing, loyalty programs, digital media, and consumer engagement strategies across various industries including retail, health, and consulting.

Michelle's areas of expertise span a wide spectrum including Marketing & Advertising, Strategy & Operations, Product Innovation, High-caliber Team Building, Data-driven Marketing, Personalization, Loyalty Programs, AdTech, and Retail amongst others. Her career trajectory showcases a knack for spearheading early-stage business growth, championing consumer-centric marketing approaches, and ensuring data and consumer privacy in an increasingly digitized marketplace.

Having served in pivotal marketing and managerial roles at esteemed organizations like Target, Right Hear, Phonak, and 7-Eleven, Michelle's professional journey is a testament to her dedication to brand building, impactful leadership, and creating innovative solutions that drive tangible results. Her focus on empowering brands to make a difference and her expertise in delivering personalized, targeted strategies underscore her commitment to cultivating engaging audience experiences and scalable automation.

Michelle's proficiency in agile development, brand management, design thinking, and digital identity further showcases her multidimensional skill set and her ability to navigate the evolving landscape of digital marketing and technological advancements with finesse and acumen. Her career trajectory exemplifies a passionate professional who is driven by a collective vision of making a meaningful impact through brands that resonate with people on a personal level.