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Carl Oldham
Data Strategy - Data Analytics - Data Science - BI - Data Architecture - Data Governance - MarTech - Marketing Effectiveness - Team Leadership - Function Building - Client Management
Professional Background
Carl Oldham is an esteemed professional in the fields of data strategy and analytics, with a wealth of experience spanning over two decades. He has established himself as a leader in the integration of customer engagement, CRM, and data-driven marketing across various industries. His ability to leverage data for enhancing customer experiences and driving business outcomes is highly regarded, making him a valuable asset in every organization he has been a part of.
Throughout his career, Carl has held key positions at reputable organizations such as Quantium and amaysim, where he has been instrumental in shaping data strategy and analytics frameworks. His roles have included directing strategic initiatives, overseeing data governance, and enhancing customer targeting and measurement strategies. Carl's expertise in multi-sector environments—ranging from telecommunications and retail to financial services and travel—demonstrates his versatility and capability to adapt to the diverse needs of different markets.
Education and Achievements
Carl began his journey in the fields of Marketing and Management Science with a Bachelor of Arts from De Montfort University. This foundational education equipped him with essential skills that he has honed over the years while working with clients across various domains, including well-known brands like Tesco, Sky, and Land Rover.
His pursuit of knowledge and expertise extends beyond formal education. Carl has continually sought professional growth opportunities by studying at The Market Research Society and various industry-focused workshops, which have deepened his understanding of marketing effectiveness, customer data platforms, and data commercialization.
Organization and Sector Experience
Carl’s extensive experience comprises impactful roles such as Data & Analytics Account Director at the National Disability Insurance Agency and various senior roles at amaysim and Quantium. His leadership capabilities are demonstrated through his previous positions as Head of Data Strategy at Affinity ID and the Executive Manager for Retail Markets at Quantium.
He has been part of crucial planning and consulting projects at leading analytics firms like MercerBell and Beyond Analysis. His career includes notable project management roles which have involved complex data architecture and engineering initiatives, paving the way for best practices in data governance and analysis.
With significant contributions across various sectors including Telco, FMCG, and Financial Services, Carlos has also shown his ability to work seamlessly with both B2B and B2C clientele, enhancing customer journeys and driving loyalty programs that yield results. His projects often revolve around data lakes, data mesh solutions, funnel optimization, and promotional optimization, underscoring his prowess in employing data strategically to meet business objectives.
Notable Clients and Projects
Over the years, Carl has collaborated with prestigious clients, establishing a strong reputation for delivering results-oriented data strategies. Some of his notable clients include:
- Tesco – where Carl engaged with different departments, improving local area marketing and online presence through data-driven insights.
- Sky and Orange – where his customer engagement strategies enhanced retention and acquisition metrics.
- MasterCard and Toyota – highlighting his expertise in financial services and automotive sectors, particularly in terms of campaign execution and performance analytics.
- Allianz and Nestle Professional – emphasizing his versatility in handling diverse project needs and expectations across varying industries.
- Government Initiatives – Carl's work with different government organizations, including the National Disability Insurance Agency, illustrates his ability to adapt analytic solutions for public sector benefits.
Industry Recognition & Professional Skills
Carl Oldham's skills encompass a wide range of specialties including data strategy, campaign targeting, loyalty program management, and digital analytics. His strategic expertise is complemented by strong interpersonal skills that empower him to work effectively with C-suite executives and departmental teams, ensuring alignment and successful execution of strategies. Furthermore, his proficiency in project management allows him to oversee complex initiatives from inception to completion, delivering on expected outcomes while keeping stakeholders informed and engaged.
Carl's adaptability in various industry sectors not only showcases his diverse skill set but also his commitment to continuous learning and application of best practices. He understands the nuances of customer engagement and drives results through meticulously crafted campaigns backed by robust data insights.
Conclusion
In summary, Carl Oldham stands out as a well-rounded professional, with extensive expertise in data analytics and marketing strategy. His proven track record of success across numerous sectors positions him as an authority in driving business performance through data commercialization, customer engagement, and operational excellence. With a passion for harnessing the power of data to create meaningful customer experiences, Carl continues to be a present and influential figure in the realm of data strategy and analytics. Whether in corporate roles or as a consultant, his contributions are expected to create lasting impact in any endeavor he pursues.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.