Michelle Beeson

Michelle Beeson is a Senior Analyst at Forrester Research, specializing in digital strategy, Customer Experience (CX) research, and executive advisory.1 With over 15 years of experience in the field, she has established herself as a thought leader in the industry.1

Areas of Expertise

Michelle's research primarily focuses on:

• Omnichannel customer experience
• Digital trends
• Digital business strategy

Her work involves analyzing how digital technology and changing consumer behavior impact businesses and their strategies.36

Professional Background

As a senior professional at Forrester, Michelle provides valuable insights and guidance to customer experience professionals.3 Her role includes:

• Conducting research on digital trends and customer experience
• Offering executive advisory services
• Contributing to Forrester's publications and podcasts

She has been featured in various Forrester resources, including the CX Cast podcast, where she recently discussed shared CX in the context of brands selling products through retailers.5

Industry Recognition

Michelle Beeson is a sought-after speaker in the customer experience field. She has been invited to present at notable industry events, such as:

• CX Summit EMEA 20242
• Customer Experience Exchange UK3
• Future of Customer Contact conference4

Her expertise and insights are valued by professionals seeking to enhance their understanding of digital business strategies and customer experience in an evolving technological landscape.