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Michele Burchfield
Data Driven Marketing & Analytics Leader
Michele Burchfield is a dedicated marketing professional known for her expertise in strategic planning, campaign development, and marketing analytics across various industries such as Automotive, Insurance, Retail, and Publishing.
Her educational background includes an MBA from Walsh College, a BS in Marketing from State University of New York College at Oswego, and an AAS in Marketing from Alfred State College - SUNY College of Technology.
With a wealth of experience, Michele has held key positions in renowned organizations. She has served as the Director Of Analytics at Merkle, Director of Marketing & Digital Analytics at Highlights for Children, and Director of Campaign Planning at Highlights for Children. She also contributed significantly as a Sr. Consultant at Nationwide Insurance in areas of Brand Management, New Product Innovation, Advertising, Marketing Effectiveness, and Campaign Analytics. Additionally, Michele has worked on CRM Analytics as a Consultant at General Motors via Aquent and as a Senior Account Representative for Ford Youth Marketing Programs at Marketing Associates.
