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Alistair Johnstone
Digital Analytics Manager at Asda
Alistair Johnstone is a Digital Analytics Manager at Asda, currently based in Leeds, United Kingdom. He has a strong background in digital analytics and data consulting, having previously worked as a Data & Analytics Consultant at iCrossing UK. His expertise includes leveraging analytics tools to drive business insights and improve decision-making processes.
In addition to his role at Asda, Alistair is known for his technical skills, particularly in building applications that enhance data forecasting capabilities. For instance, he developed a web application that utilizes Facebook Prophet to automatically forecast Google Analytics data, showcasing his ability to combine analytics with practical software solutions.12
Alistair is active on LinkedIn, where he engages with a professional community of over 500 connections and shares insights related to digital marketing and analytics.3
