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Michele Brown
Manager, Consumer Insights at HSN
Michele Brown is a research professional with a passion for investigating life through ethnographic observations, in-depth interviews, and data analysis to craft compelling narratives.
With a background in Computer Information Systems and Marketing Research, Michele combines technical knowledge with a deep understanding of consumer insights and strategic decision-making.
During her tenure at HSN and Equifax, Michele held various roles, honing her expertise in Customer Relationship Management, Product Satisfaction analysis, Competitive Industry research, and both Qualitative and Quantitative research methods.
Her skill set includes managing projects, optimizing omnichannel retail strategies, implementing effective Lifecycle Marketing campaigns, conducting segmentation analysis, and fostering customer loyalty through actionable insights.
Michele's experience spans from being a Marketing Research Analyst to managerial positions, showcasing her growth and adaptability in the research field.